Basic Media Management Archives - Basic Media Management

29Oct 2016 by Samantha Basek

How to add custom ringtones to iPhone7.

This blog post will show you how add your own custom ringtones from your Windows PC based computer onto your iPhone 7 using iTunes 12.5.2.36. I wanted to share this because it took me awhile to figure it out with all the outdated information out there, and I want to make it easy for others to do it. Enjoy! What I used to accomplish this: IPhone7, latest version of iTunes (12.5.2.36), mp3 formatted custom clipped audio bytes/songs. (I previously used "Audacity" to cut my songs into the parts I wanted for ringtones) How I accomplished this: Add song(s) to your iTunes library that you want to use for ringtone(s) Go to your Songs portion of your library in iTunes, highlight the song, go to file --> convert --> AAC version Right click…

21May 2016 by Samantha Basek

Marketing Misconceptions

Basic Media Management, Educational

As a business owner, if someone asked you what marketing was all about, what would you say? Here are some of the most common marketing misconceptions that even you may have fallen victim to. "Marketing is an expense." Marketing is viewed by a lot of people as being just an expense. Of all the marketing misconceptions, I put this one at the top of my list because viewing marketing as an expense can lead business owners to cut it out of the budget. Instead, it needs to be viewed as an investment that can bring good returns. Until recent years, it has been hard to quantify the return on investment that you gain from spending precious dollars on marketing. Fortunately, there are a lot more tools available now that allow for good metrics…

07May 2016 by Samantha Basek

Google+ Fun Facts

Basic Media Management, Educational

Google+ Google+ is much like Facebook; however, Google+ helps you to get in touch with the people you want to know instead of keeping in touch with those that you already know. Google+ was founded June of 2011 and it grew exponentially in only a year and a half. It carries many features that could benefit your business. One of these features is that Google+ immediately indexes everything you post, which influences search engine results. Other features include authorship over your content which simply means your profile photo will appear next to your content in google search results. On top of that, Google+ is promoted by the biggest technology platform on the planet. Whatever happens on Google+ will be prioritized by Google.

07May 2016 by Samantha Basek

LinkedIn Fun Facts

Basic Media Management, Educational

LINKEDIN LinkedIn is the world's largest professional network with 300 million members in over 200 countries and territories around the globe. It was founded in 2002 and launched May of 2003. LinkedIn's mission is simple, "Connect the world's professionals to make them more productive and successful." A company should use LinkedIn for many reasons. It increases brand visibility, it has targeted ads, it helps recruit new talent, and it has a product feature where a company can share what they have to offer for future clients. LinkedIn is a home for many professionals to connect and get to know a potential new hire. In other words, LinkedIn is an online resume. And much like the other social media sites, a business can share and post whatever they feel is important.

07May 2016 by Samantha Basek

Pinterest Fun Facts

Basic Media Management, Educational

PINTEREST Pinterest is much like a bulletin board, but everything that gets posted is saved for later viewing. Pinterest was founded March 2010. Pinterest could really benefit a company in many ways. One, it converts more browsers into buyers. The whole purpose of Pinterest is to share ideas and where these ideas can come to life. If someone likes the idea of your company, they will share it with their followers, which will drive in a lot more traffic. According to expandedramblings.com, there are 72.8 million users on Pinterest (last updated 4/1/15). Not only can more viewers learn of you and your company, you can learn more about your viewers and what they love. You can also learn more about your competitor this way. How many Pinterest users share your…

07May 2016 by Samantha Basek

Instagram Fun Facts

Basic Media Management, Educational

INSTAGRAM Instagram has stolen the hearts of many and has been around since October 2010. Within 24 hours of launching, this app was #1 in the app store. It also holds the record as the quickest to reach one million downloads. Instagram's purpose is simple, imagery. For a business, Instagram is visual marketing. Normally we see words, or watch commercials about businesses, but a photo is worth a thousand words. Through each photo, a company can show their personality (A fashion company showing their love for fashion). Instagram is also marketer friendly and it drives traffic. *Instagram is NOT just for product based businesses.

07May 2016 by Samantha Basek

Twitter Fun Facts

Basic Media Management, Educational

TWITTER Twitter was born in 2006 and has grown incredibly over the years as more and more people have discovered its usefulness. There are always new people joining Twitter, so there's never a dull moment. Twitter today is now mostly used for networking and discussions based on interests. Much like Facebook, Twitter is another way to reach out to different crowds and new people. A company should use Twitter for many reasons. 1. Everyone else is doing it. In today's world, having a twitter is hot. 2. A fast way to get the message out. 3. It will help you stay on top of your industry and/or market segment. Twitter allows you to hear what others are saying, which is a good way to keep an eye on your competitors.

07May 2016 by Samantha Basek

Facebook Fun Facts

Basic Media Management, Educational

FACEBOOK Facebook has been devouring the world since February 2004. It has greatly grown since then and now has more than 60 million active users. Users use Facebook for many reasons, they all want to be part of something. Facebook fulfills our need of self-presentation, which brings us to the most important part of Facebook. Businesses and Advertising. Facebook is one of the most popular social media sites and it lures in a lot of different crowds. The best way for a business to reach out to these different crowds is by joining Facebook and keeping in touch with their followers. Any new follower could share your page, with that comes more likes then more customers. It's all about getting the word out. In the older days, the best way…

05May 2016 by Samantha Basek

Why?

Basic Media Management

Why? The ultimate question if you decide to do something or not. When it comes to hiring a professional service to take care of your social media, marketing or web site, you may ask yourself the same question. "Why should I pay someone when I can do it myself," you may ask. My answer. Why not? If you had the money to pay someone to take care of your lawn, wouldn't you pay someone who is a professional to do so? At the very least, you've now freed up time to do something else. Maybe the motivation isn't to free up time do other work,(which if you own a business, there is always more work, isn't there?) but to spend more time with family. Whatever your motivation may be, just let me know how…

05May 2016 by Samantha Basek

Out with the old, in with the new

Basic Media Management

By the time you read this, we will have switched over from our "old" website to the "new". While the old web site wasn't bad, it simply could have been better. While sometimes it is difficult to work on the business when working from within it, we were able to create this website very fast thanks to the wonderful capabilities of WordPress. While some may think, "Hey, that is simple. Just change some of the wording and pictures and you are good to go," it's actually harder than it looks. It also takes a lot of time to get it exactly the way you want it to be. Which is a reason I am writing a blog post about it. We understand that you want things to be perfect, because that…

Category: Basic Media Management